Katie Baker

Get the new EM360Tech report on the approval economy. Learn why enterprise buying decisions increasingly form outside vendor-controlled channels, and how to build trust, credibility, and buyer confidence that survives scrutiny.

• Why approval matters more than attention
• How AI, analysts, reviews, and peers shape influence
• Why intent data tells only part of the story
• The difference between discovery content and approval content
• How to make enterprise decisions easier to defend
   

Get the new EM360Tech report exploring the gap between the AI story we’ve been told and what’s actually happening at work. See how AI is reshaping jobs, raising expectations, increasing pressure, and changing what people are responsible for.

• Why productivity gains don’t always mean less work
• How jobs are changing without simply disappearing
• Why faster work is creating higher expectations
• Where the AI verification burden comes from
• What changes when AI moves from assisting to acting