Tech Chat Episode 75: The Psychology of a Subscriber

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Today, brands have more ways than ever to get to know their customers. From closely assessing their user journey to collecting their data, companies understand that the key to success is knowing what the consumer wants. However, technology can only take businesses so far. Organisations need to think outside their own box, and inside the customer's mind.

Joining us to delve further into the matter is Bhavesh Vaghela at Singula Decisions. In particular, Bhavesh shares with us the findings of the company's latest Psychology of a Subscriber report, and outlines where businesses should begin to act on them. Tune in to find out more!