What is Health Technology? Definition, Benefits, Challenges
Tech Chat Ep.64: Bridging the Divide Between Sales and Marketing
EM360 TECH
Research by Upland has found that 68% of marketers believe sales don't use their content correctly. At the same time, 74% of sales reps think marketers don't even know what content is useful for them. This is just one indication of the divide between sales and marketing, and it would do businesses well to bridge the gap.
Joining us to share more on the matter is Nigel Cullington, Head of Marketing at Upland Altify. Firstly, Nigel explores possible root causes for the frustration between teams. He then goes on to outline how bridging the gap is beneficial for the customer. Finally, Nigel explains how technology can be useful for bridging the gap.
Next, why not check out the Top 10 Cyber Insurance?
Recommended Content
Trending Content
Digital Transformation Week Unveils Keynote Topics: Empowering Enterprises with Real-World Insights
Generative AI and Deepfake Expert, Henry Ajder to discuss the impact of generative AI on cybersecurity at Infosecurity Europe 2024
Cisco Duo SMS Logs Exposed in Third-Party Data Breach