A Word From Our CEO: Why Aren't Networking Sites Effective for the B2B Community?

Published on
05/10/2022 01:43 PM

Networking sites like LinkedIn used to provide valuable content and knowledge about a particular industry while empowering you to make connections. Now however, the popularity of memes and viral content has watered down the usefulness of many of these platforms. 

So what are the differences between a networking platform and a modern social platform? Is this merely the norm in a viral-driven cyberworld, or is there more value to be had on the net than pictures of cats and breakfast?

Our CEO Michael Lodge appeared on the MarTech Podcast to discuss: 

  • Why networking sites aren't effective for martech anymore
  • The emergence of verticalized networking sites
  • How EM360 Tech is driving more meaningful networking

Listen to the full episode on Martechpod.com