When it comes to data monetisation, most think of commodifying user identities and selling them to third-party companies. But how can you work smarter and in fact find new revenue streams through data analytics?
Data Juice: 101 Stories of How Organizations Are Squeezing Value from Available Data Assets is the new book by West Monroe fellow and EM360-partnered analyst Doug Laney, and endeavours to inspire business leaders to use their data more intelligently.
Readers can learn how to go beyond ‘building pretty pie charts and dashing dashboards’ by diving into real-world use cases and how some of the biggest companies in the world have made data work for them.
“A treasure trove of high-value examples and practical advice, Data Juice is a must-read for business leaders.”
Omri Kohl, Co-Founder & CEO, Pyramid Analytics
Data Juice is available on Kindle and in Paperback on the Amazon website.
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