Program Director for International Data Corporation’s European Channels & Alliances program Margaret Adam talks to Enterprise Management 360 about European markets versus US ones, advice for today’s CIOs and partner executives, being a woman in the industry and much more. IDC Program Director “Margaret Adam” THE MOST IMPRESSIVE CIOS ARE THOSE THAT ARE WILLING AND ABLE TO BE THE CHANGE AGENT IN THE ORGANISATION, THOSE THAT UNDERSTAND THAT DIGITAL TRANSFORMATION IS AS MUCH, IF NOT MORE, A CULTURAL CHANGE AND A NEW WAY OF WORKING, MORE SO THAN A NEW TECHNOLOGY APPROACH.