Customer experience, or CX, is the impression your customer has from all aspects of their journey, and the way you collect, store and analyse their data can be a big part of this.
A particular problem is inaccessible and disorganised data - so what’s the best way to organise and segment this with CX issues in mind?
In this episode of the EM360 Podcast, Editor Matt Harris speaks to Daniel Bailey, VP EMEA of Amplitude, to discuss:
- Customer data platform vs data management platform
- Getting the most out of inaccessible and disorganised data
- Insights-driven CDPs and what they solve
Matt Harris is the Head of Content at EM360.
With bylines for The Mirror, Manchester Evening News and more, Matt has more than seven years of experience in B2B and B2C journalism.
Matt has interviewed a wide range of influential people such as Prime Minister Boris Johnson and WeWork Co-Founder Adam Neumann, and now lends his talents to the enterprise tech industry.
In his free time, Matt enjoys supporting Northampton Town FC, watching MMA, playing video games and writing about himself in the third person.
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Great for you to host Amplitude's Daniel Bailey on this episode. They've shown incredible progression in recent years. 👏
Me too Sasha, would love to hear from him again on another EM360 podcast 👍
Daniel gave a good insight into what makes first party data superior to third party data - great listen!
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