Red Sift & Entrust: BIMI and Email Security
BIMI - Brand Indicators for Message Identification - is an emerging standard that allows you to display your logo next to every email message you send. This instantly builds up brand confidence and visibility with every interaction.
Joining Dr. Eric Cole to delve further into the matter and discuss how to get ‘BIMI ready' are Rahul Powar, CEO of Red Sift and Chris Bailey, VP Strategy and Business Development at Entrust. They dig into what's really needed to roll out BIMI (hint: it's more than just a logo) and how you can get started today.
Take a listen and learn how you need to co-ordinate Marketing and IT to secure deliverability boosting, brand building email security