External data integration is crucial for organisations seeking to enhance their understanding of customers, markets, and industry trends.

By leveraging data from external sources, businesses can gain valuable insights, make informed decisions, and identify new opportunities. But what challenges arise when implementing external data integration, and how can companies navigate some of the common pitfalls?

In this episode of the EM360 Podcast, Wayne Eckerson speaks to Dan Lynn, SVP of Product at CRUX, about:

• External data integration and its advantages
• Addressing challenges
• Best practices and avoiding common mistakes