Creating a Single Customer View – The Importance of Data for CRM
Effective CRM demands the creation of a single, complete, accurate view of customer information that ideally captures all interactions and transactions associated with the customer. However, in today's connected world, customer information degrades rapidly.
Enterprises require a data quality solution to rapidly profile and discover data anomalies and issues, correct and standardize all types of data, and maintain data accuracy and consistency in real time.
This white paper from Trillium Software provides an executive overview of the key tenants of a successful Data Quality strategy for a CRM environment: main considerations, benefits and critical success factors.