Looker: The Evolution of Gaming and the Role Data Plays

Smartphones, tablets, and new gaming technologies are reinventing the way people play. In turn, this has created new ways to monetise and new considerations for player retention. However, as more developers enter the playing field, some are shifting their attention to data for a more competitive edge.

In this podcast, Ernesto Ongaro, Data Analyst at Looker, gives an outline of the current gaming landscape. Then, he details how to use data to better understand your players and get ahead of the competition. Furthermore, Ernesto lends his expertise on the best ways to monetise in light of how people game today. He also elaborates on the all important question: how do you keep players coming back? Finally, Ernesto shares his thoughts on the future of gaming.