Using data to drive business transformation

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The Value of Data
Data is increasingly important to almost all organizations, and those who don't recognise the value of data and invest in data-driven decision-making risk losing out to those who do. A recent 451 Research Voice of the Enterprise survey shows that over 90% of enterprise users said some of the strategic decisions at their organisations are data-driven. While 14% said that nearly all strategic decisions come down to a data-driven focus. Enterprises need to take steps to ensure they create a culture that enables their data strategy to become a reality.

In this podcast, Industry Analyst at 451 research, Matt Aslett speaks to Jason Foster, CEO and Founder of Cynozure. They discuss different ways organisations can use data to drive transformational improvements.