How can organisations overcome the language barriers between them and their customers?


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In today's landscape, delivering an outstanding product is useless unless you're delivering great customer service too. Now more than ever, customers are ranking their experience as highly in importance (if not more than) as the product quality itself.

In light of this, numerous technologies have surfaced as a means to bring businesses closer to their customers. However, a common source of frustration in this quest is the language barrier that companies encounter with their customers.

Many organisations proudly wear a global enterprise badge, thanks to connective technologies and other innovations. However, in the excitement that is going international, language barriers are often left as an afterthought.

Now, in an ideal world, an overseas customer will purchase your product and enjoy flawless performance and ease of use forever more. Sadly, it's not an ideal world, and customers will always need your support. Thus, the best you can do in that situation is provide the best possible assistance. On an international scale though, it can be challenging to provide the support that accommodates your customers' respective locations and languages.

Of course, language barriers don't only apply to international organisations either. You cannot always guarantee that your customers will speak the same languages and the teams you have available. What you don't want is for your customers to experience troublesome troubleshooting as a consequence.

Thus, the case for multilingual customer support is clear. Fortunately for organisations, there is no need to go digging out any Rosetta Stone CDs. Instead, why not consider artificial intelligence (AI)-powered solutions to bridge the gaps between you, foreign languages, and your customers?

Understand with Unbabel

Unbabel is an AI-powered human translation platform. This company provides native-quality translation to catapult your business into the next dimension of multilingual support. In particular, they recognise that many organisations today will have digital channels to reach their customers. Unbabel uses AI to translate within these communications in real-time and in a cost-effective way.

How does it work, exactly? Unbabel uses a fully integrated translation pipeline to ensure your customers receive a quick, native-quality reply. The platform works by translating inbound messages into your agent's preferred language. Then, the agent simply has to respond in said language, and Unbabel will translate it (to a native-quality extent) in real time for the customer.

Better still, Unbabel zeros in on your data to train translation models to be in line with your brand. In turn, it promises to make you "sound like a local, and like yourself, in every language." What's more, your customers will appreciate and enjoy quick, seamless communication in the languages they express themselves best in.

The cost-effectiveness here is tremendous, not least because you don't have to hire additional agents for translation. Some languages are harder to source than others, making them costlier to recruit for. Not only that, but you may also face sudden spikes in demand (or troughs, on the other hand), meaning you should endeavour to position your business to be as agile as possible, and Unbabel can help you be exactly that.

So when can you get started? Right away, actually! Unbabel has out-of-the-box integrations with leading CRMs that require minimal tech onboarding or agent training. The positive outcomes are clear, not only because Unbabel now has a highly impressive client portfolio, but because if their testimonials are anything to go by, everyone needs to get in on the action.

Next, find out how virtual reality has become a game changer for high consequence industries.

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