We’ve reached the point where nearly half of all branded manufacturers sell at least some products directly to consumers from their own website. It makes sense. Brands are the product source and therefore in a unique position in the world of e-commerce.*
Because you’re not relying on another company to supply products, curate content or dictate pricing, you have more options. So whether you’re selling directly to consumers or just trying to build your brand online, look at the e-commerce landscape as exciting, not intimidating.Read this eBook for branded manufacturers, focusing on:
- How consumers are shopping now
- The importance of brand websites
- Tips to help you grow your online sales
- And much more!
