By taking advantage of big data, Merkle® is unifying consumer data and helping its clients roll out more effective, customized, marketing campaigns. See how Merkle® developed a scalable, cost-effective way to capture and analyze large amounts of structured and unstructured consumer data for use in developing better marketing campaigns for clients. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. Intel Inside®. Powerful Data Center Outside.