A major telecommunications enterprise faced the challenge that business demands were being captured in Jira as epics, with business teams submitting tickets with only limited descriptions of the underlying business problems. As a result, data product managers had to continuously follow up to clarify requirements and gain a proper understanding of what was actually needed.

The organization implemented Mindfuel to separate value management and product management from delivery execution. They started by capturing demand with AI support in Mindfuel’s platform, which helped business teams articulate their problems more completely and reduced the burden of filling out complex forms.

The telecommunications provider's success demonstrates how Mindfuel can transform demand management by separating strategic value decisions from tactical delivery execution. By providing the right tools for each stage – from demand capture to value assessment to delivery – they've created a more efficient workflow where everyone can focus on what matters most.