The PIM market is growing because more digital business professionals see product content as the way to differentiate shopping experiences for shoppers, whether online or in-store. This market growth is, in large part, because digital business pros trust PIM solutions to empower their teams to create and enrich the product content they need to drive all their digital and physical channels.
In Forrester’s 27-criteria evaluation of product information management (PIM) providers, EnterWorks was identified as a market leader among 10 of the most significant players in the market.
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