CRUX: The External Data Maturity Model

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The CRUX External Data Maturity Model is a framework for assessing the maturity of a company's external data capabilities.

The model consists of five levels of maturity, ranging from essential data awareness to advanced data-driven decision-making. Level 1 is characterized by ad hoc data usage, while level 2 is focused on data acquisition and integration. Level 3 involves data quality and governance; level 4 incorporates advanced analytics and insights. The highest level, level 5, is defined by an organization-wide data culture that drives strategic decision-making. 

The model also includes specific capabilities and best practices for each level and recommendations for advancing to the next level. Ultimately, the model aims to help organizations develop a holistic and strategic approach to external data, enabling them to derive more value and competitive advantage from their data assets.