“We tell the businesses it’s AI, but it’s actually machine learning,” says I.T. Bee, Data Puppets by Scott Taylor, The Data Whisperer & Principal Consultant at MetaMeta Consulting.

In this vox pop interview, I.T. Bee, Data Puppet, speaks to Shubhangi Dua, Podcast Producer and Tech Journalist, EM360Tech at Big Data LDN 2025.

Alluding to the key challenges in big data, I.T. Bee says, “We’re trying to buy more software”, and gets questioned, "Why do we need more software?” Ultimately, more software needs to be brought in for a “modern data stack.”

“We can’t stack it high enough. Some people say it's the data, some say it’s the process, we say it’s all about the technology.”

“You don’t have the software, you’re not going to make it,” the Data Puppet stated.