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Research by Upland has found that 68% of marketers believe sales don't use their content correctly. At the same time, 74% of sales reps think marketers don't even know what content is useful for them. This is just one indication of the divide between sales and marketing, and it would do businesses well to bridge the gap.
Joining us to share more on the matter is Nigel Cullington, Head of Marketing at Upland Altify. Firstly, Nigel explores possible root causes for the frustration between teams. He then goes on to outline how bridging the gap is beneficial for the customer. Finally, Nigel explains how technology can be useful for bridging the gap.
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