“Get the foundation of your data right,” states Andy Crossley, Director and CTO, Oakland at Big Data LDN 2025, in an interview with Shubhangi Dua, Podcast Host and Tech Journalist, EM360Tech.

Alluding to the challenges organisations face, Crossley says that it’s about spotlighting the ROI of the data. “How do you keep building continuous and ever-provable ROI on your investments in data?”

This is more prevalent with AI, the CTO added, “The cost of investing in AI, particularly, making that transformational change a reality, is still rare at the moment.