“Last year, AI was pure experimentation; this year, AI use cases will bring value to companies,” states Jean Paul Otte, EMEA Data Strategy Lead, Precisely. “While we've deployed AI full-scale, the use cases remain strong.”

The Precisely data strategist lead speaks to Shubhangi Dua, Podcast Host and Tech Journalist, EM360Tech, in a voxpop interview live from Big Data LDN.

He advises putting your data strategy in the background, but instead discusses AI strategy. “In reality, we’re implementing a data strategy” when adopting an AI strategy, Otte emphasises.

“We now have AI use cases to prove that data strategy is really key” to achieving business goals is the ultimate takeaway. However, some challenges persist, especially with adoption.

“It’s about the data de-democatisation that really puts the data at the centre of the preoccupation of the people in the company,” Otte says. Precisely provides software to enable adoption as well as help companies manage and implement a data culture. “It means acting on people and process on top of technology.”