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Oriol Zertuche is the founder of Cody AI, a platform enabling retail and enterprise companies to leverage AI agents for business operations, serving hundreds of thousands of users. Through Cody AI, his technology has been licensed for UAE's flagship AI initiative and other government entities. As CTO of JBI Metia, a Global Technology & Marketing Agency, he drives technological innovation. Previously, he founded and successfully exited CODESM, a Martech and Services firm, and established GoCRM, a CRM and marketing automation platform. Prior to that, he created Maroon Payment Systems, processing government payments for various public entities across multiple U.S. states. He studied at the University of Texas, and with expertise spanning AI development, Software and Marketing, he continues to innovate at the intersection of technology and business solutions.
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Beyond Experimentation: Moving from Proof of Concept to Impact with AI in Marketing
7 min