D2C Intelligence

This report brings the current AI conversation together and makes sense of the signals people are seeing in isolation.

• Why AI can look like it’s slowing down and accelerating at the same time
• How work is changing at the task level, rather than through sudden job replacement
• Why productivity gains often come with increased pressure and workload
• What changes when AI moves inside tools instead of sitting alongside them
• Why readiness, not capability, is now the biggest constraint for organisations
• How agentic AI shifts the conversation from output to action