Generally speaking, most people probably associate the word “analyst” with someone who researches companies with a view to providing guidance on investment in stocks and shares.
A “technology analyst” often provides the same sort of advice but they tend to specialise in analysing tech companies, by which is meant information technology, or computer technology.
But beyond that, a tech analyst’s job can be quite varied – from taking a broad view of an entire market segment right down to the nitty-gritty details of individual components or software.
With the tech market, in general, being so fast-moving, and new innovations often being complex and difficult to understand, the role of a tech analyst is becoming increasingly important.
And even after becoming familiar with a technology, there’s also the market to consider – just because you have a good technology does not always mean you know what the market is and whether it will take what you have to offer.
Large companies have an internal market for innovations. So, for example, Apple is increasingly designing its own chips, especially for artificial intelligence operations.
These chips are finding their way into Apple devices, for which there is obviously a massive global demand.
But what if you’re a startup company or a company that specialises only in making a specific component? It could be a chip, or it could be something else.
Without an internal market or a parent company, you need to know more about the tech market – what it wants, what it’s buying, and so on – in order to try and find some application for your innovation.
Same goes for every company and product, which is why good tech analysts are so highly sought-after.
Most independent consultancy firms have technology analysts in their teams, so EM360º has listed 10 of the most notable and quotable below.
And although technology analysts tend to write articles occasionally, they are not journalists as such, though they may be regarded as pundits or experts who are very often asked for their comments by media like ourselves.
Comments ( 0 )