Small business owners may find it difficult to develop an extensive, detailed email marketing strategy. They frequently don't have enough time to arrange anything beyond announcements and promotions.

But you'll need a lot more than that to keep your subscribers interested. Ideally, your emails should be something that customers look forward to reading, even if they aren't ready to buy anything. You shouldn't always send the same kinds of emails. This post will walk you through the various types of email campaigns you can use to keep your subscribers engaged and potentially increase sales, because what are marketing campaigns if not engaging?

You can get people to spend more and share your offers by using the right kind of email marketing campaigns. In some cases, email marketing can be more effective than social media. This asks the question, what are marketing campaigns doing right in email?

Welcome emails

Welcome emails are pretty plain in theory. When someone signs up to your mailing list, you send them a polite note thanking them, informing them of what to expect, and perhaps even offering a freebie. The important thing about welcome emails, though, is that they have generally high open rates, which is why companies like to use them. 

In a nutshell, there's a lot of data to unpack. Slack, for instance, has touched on a few essential themes in its welcome email, including:

  • Thank you for signing up with a short "Thank You!"
  • A Call To Action (CTA)
  • Additional product information and resources.

Since welcome emails are so engaging, it's pointless to use them for nothing more than a basic "Hello." Use them to convey to subscribers all the information they might find useful, and if you're feeling ambitious, consider sending out an entire welcome email series rather than a single message. You can send welcome emails using attractive email templates.

New feature updates

Updates to your products or services are an excellent method to keep customers pleased while also generating new interest in them. Regardless of what such updates entail, you can send a video email to your subscribers to let them know about your updates. You can even get your users interested by creating advertisements for your video. 

One of the few types of email marketing campaigns where we encourage including as much information as possible is for new feature updates, as it enables you to address as many questions as possible right away and your most devoted users will be satisfied. Product feedback messages

Product feedback messages

Any product or service can benefit from customer feedback. Getting individuals to leave you reviews, on the other hand, takes a lot more effort than you might imagine, but email is a perfect approach to obtain more input. 

Feedback is important not only for product development, but it also shows your users that their opinion is valued, which can increase customer retention and engagement. For example, if you run a business English course, you can create a short questionnaire to assess its effectiveness. Make sure you avoid extremely lengthy questionnaires and keep your product feedback messaging casual.

Nurturing emails

Many people sign up for email lists but never open or use the messages or services they receive. Rather than taking it personally, contact them to see if there's anything you can do to assist or enhance your marketing. This is referred to as a 'nurturing' email. You could reach out to ask if everything is okay whilst simultaneously providing a free month of subscription to encourage users to try your product. A gentle touch is preferable when it comes to nurturing emails. Don't make an invasive effort to increase conversions. Instead, concentrate on how you can improve the user's experience.

Milestone messages

There will be several milestones along the way, regardless of the type of business you manage. Each one provides the ideal opportunity to reach out to your subscribers, brag about yourself, and thank them in the process. Milestone messages are a fantastic way to stay in touch with your subscribers. You can discuss your company's vision, upcoming upgrades, how you can assist your consumers, and much more.

Social engagement

Connect your social campaigns to your email marketing strategy if you want to boost your social media presence. Creating an email strategy to go along with your social media campaigns can significantly improve the chances your social media impressions, engagements, and clicks. 

Furthermore, this technique makes for an excellent opportunity to encourage, solicit, and maintain user-generated content such as images shared on Instagram or Pinterest, or even customer feedback. Such material helps your organisation to achieve online authority. 

Seasonal holiday-related emails

From a marketing standpoint, seasonal holidays offer great marketing opportunities. Not only do they let you express your best wishes to your subscribers, but they may also be used to increase conversions, provide important information, or simply have some fun. 


Newsletters are possibly the most popular of all email marketing campaigns. If you run a blog, for instance, you're likely to send out a lot of newsletters about your content. Only your most dedicated users will return to your site on a regular basis. With newsletters, you can let everyone know what they're missing out on and increase the number of people who return to your site.

Event-based email

This type of email campaign is triggered by an online event that your marketing team has recognised. Event-based emails provide a non-intrusive touchpoint that can help to extend communication beyond the website. A reminder email can be sent to a user who abandons his shopping cart; a discount code can be sent to encourage people to finish a sale.

Gift emails

A freebie is something that everyone appreciates. That's why so many businesses provide free e-books and tutorials in exchange for your email address. You can, however, give an occasional present to your existing subscribers. You can offer subscribers a freebie if they purchase certain goods, a 14-day trial of a complete attendance management or email automation tool, and discounts on future purchases. The idea is to start with your offer and explain how it benefits them so it doesn't feel like you're tricking them.