How Can Data Analytics Help a Business?

Published on
23/06/2023 10:21 AM
What is Data Analytics

Enterprise data analysis employs several statistical modeling techniques to find solutions to business development problems. Some utilize it to eliminate inefficient marketing campaigns to free up the company’s resources for more effective promotional methods. Other firms can inspect employee performance using analytics. This post will explain how data analytics can help an authentic business thrive in today’s intense competition. 

What is Data Analytics? 

Data analytics extracts patterns from corporate databases that can assist managers in resolving issues in customer services, marketing, innovation management, and supplier relations. However, an analyst must conduct appropriate data cleansing and validation to ensure insight extraction generates reliable conclusions. 

Cloud computing, artificial intelligence, and data processing regulations have redefined how a brand can leverage data analytics services to enhance its decision-making workflows. Besides, finding the right talent can be daunting when the organization narrows its scope of operations. 

Still, the demand for industry-relevant analytical models, software applications, e-learning initiatives, and case studies is growing. Since business operations have become more complex, modern analysts have identified unique use cases of data analytics. 

How Can Data Analytics Help a Business in Different Operational Areas? 

1. Sales Forecasting 

Analysts process sales data and estimate how the products or services will perform in an upcoming business quarter. Therefore, corporations can develop documentation necessary for departmental budget allocation. 

Remember, sales revenue can improve or undermine a company’s capability to invest in research and innovation. Moreover, declining sales require immediate problem-solving strategy interventions. Otherwise, a business faces downsizing risks. If done incorrectly, reducing operational scale can hurt investor confidence. 

So, data strategy consulting services empower brands to prepare for sales fluctuations using the insights analysts offer. For example, a firm is likely to witness a revenue boost. In that case, it will revise its departmental fund allocation, pass on the financial gains to customers, or consider entering new markets. 

On the other hand, if sales analytics reveal an impending decrease in revenue, a business can close factories, reduce suppliers, shrink teams, or hold back some in-progress projects until the situation reverses. 

2. Customer Behavioral Studies 

Finding data patterns to identify beneficial insights into a customer’s behavior is the customer analytics’ scope. Also, many platforms and data providers consider customer intelligence gathering and engagement prediction integral to business management. 

For example, a corporation must ensure there is a demand for its offerings before constructing a hundred branch offices in a geopolitical region. Using data analytics for customer evaluation allows a business to increase consumer satisfaction and repeat purchase rates. After all, analysts build ideal personas that become templates for categorizing established consumers and potential leads. 

3. Expense Tracking 

Changes in the energy markets and supply chains impact your business spending. If you do not track these cost variations, projects will become uneconomical. Therefore, consider integrating suitable analytics tools across expense accounting roles. 

You want to recognize the factors responsible for making your projects more expensive. For instance, is inefficient equipment in the factory causing production delays? Or does a supplier provide poor-quality materials that increase quality assurance liabilities? Addressing the resulting issues will cost capital, time, and human resources. 

Modern supply chain management (SCM) systems include native expense and loss-tracking modules. They make it more manageable to prevent ineffective operations from wasting a company’s resources or turning a project into a financially infeasible endeavor that nobody from your target customers can afford. 

4. Fund-raising Preparation 

Financial analytics can help a business forecast project requirements considering the potential changes in interest rates, taxation policies, and socio-economic dynamics. These insights improve your ability to attract favorable investors and secure fair deals. 

Insights into debt, securities, and equity assist company owners in strategizing how to raise funds to continue their operations. However, constant volatility and systemic uncertainties that influence the financial systems make it challenging to estimate risk exposure. 

Nevertheless, brands must always acquire accurate fund-raising and investor relation insights. Otherwise, they might go bankrupt, the projects will take forever to meet the deadlines, and they will lose their earned reputation. 

Given the rising significance of financial accounting transparency for corporate governance, responsible enterprises do not hesitate to invest in multi-purpose analytical technologies. Whether finding willing investors or combating fraud, analysts with relevant finance, insurance, and economics expertise will guide a business using the latest platforms. 

5. Corporate Competitor Monitoring 

Competitive analytics finds strategic approaches to help you surpass your business rivals. Simultaneously, you can gain new customers, business ideas, and marketing insights. Competitive analytical models have two primary aspects. 

  • The internal competitive analysis focuses on how your organization’s business model, production strategies, and pricing hurts or helps brand awareness. The related insights describe your company’s strengths, weaknesses, market entry opportunities, and expansion threats. 
  • External competitor analytics explore similar data using business intelligence gathered from your competitors’ press releases, pricing, partnerships, and customer ratings. Using publicly available data and secondary research facilitates ethical competitor monitoring. 

Illegitimate methods like corporate espionage and hacking into rival firms’ IT ecosystems do not belong to competitor monitoring. Almost all countries have dedicated guidelines to prevent such unethical acts. Therefore, professional competitor analysts practice caution throughout the data processing lifecycle to respect respective laws and safeguard their client brand’s image. 

6. IPR Protection 

Medical research, media, education, pharma, and entertainment industries face challenges securing their intellectual property rights (IPRs), trademarks, and copyrights. The internet has facilitated IPR infringement, ease of reverse engineering, and accurately designed counterfeit product manufacturing.   

How can data analytics help a business protect its patents and other rights? Analysts will automate copyright and research usage tracking across the web if required. Doing so will work alongside international patent databases. Such systems streamline your IPR protection efforts. 

Managers must observe how malicious individuals attempt to reverse engineer their ideas to launch inauthentic brands in remote areas. This analysis must also seek the underground markets that encourage and accelerate the misuse of registered patents. 

Moreover, patent and IPR databases help corporations reduce the legal risks of launching a new product. If another entity already holds exclusive rights to a product idea, brands must license them for independent feature integrations.  

7. Cybersecurity Risk Planning 

Techno-savvy individuals, who exploit security vulnerabilities for ransomware purposes, consistently upgrade their tools. So, an organization wanting to prevent phishing, identity theft, corporate espionage, and code injection attacks must revise its data processing workflows. For example, end-to-end encryption algorithms can do an excellent job of discouraging data misuse. 

Security analysis for digital resilience also demands zero-tolerance user authentication frameworks. It involves catching all the instances of “unusual” logging behavior. 

The current usage tracking tools can deliver insights that managers can use to identify potential bots or malware. You must implement cybersecurity analytics to ensure only humans access your company’s intelligence resources. Later, resolve all the security events and alerts, like suspicious linking or file-sharing activities, as soon as possible. 


You have learned how modern data analytics can help a business improve customer and competitor intelligence. Additionally, financial cashflow models and marketing insights have simplified business development for many brands. 

Analytics has an indispensable role in intellectual property rights protection. Also, it can estimate a company’s sales performance and suggest ideas to respond to a sudden rise or fall in revenue.  

The sooner an organization embraces the use case of data analytics explored in this post, the better. However, data quality affects the relevance and feasibility of a strategy based on the automated insight extraction results. This consideration highlights the value of collaborating with domain experts to know how to use analytics for business success. 

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