Winshuttle: Digital Transformation and the Many Advantages of MDM

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Digital transformation has changed over the years, especially in light of COVID-19. No longer just a term used to describe 'out with the old technology and in with the new', it now refers to everything from digitising assets to implementing a master data management (MDM) system. Joining Scott Taylor, Principal Consultant at MetaMeta Consulting, to delve deeper into the matter are Kerry Young, Enterworks VP and General Manager for Winshuttle, and Jonathan Varo, Product Information Management Team Lead at Fender Musical Instruments.

In this podcast, Jonathan starts by defining what digital transformation is and what it means for a brand like Fender. Following this, Kerry explores digital transformation's relationship with MDM and how the two technologies have helped businesses and their supply chains during the pandemic. To end, Kerry and Jonathan both share their expertise on how companies can kickstart their MDM journey.