Lead Forms are Dead, Conversation is King

EM360 Tech

As we know, marketers are always looking for an edge, something that positions them above their peers. By embracing new technologies that enable conversations such as Chatbots, businesses can design a conversation flow and solicit more valuable information about customers' needs.

In this podcast, Jiaqi Pan, CEO and Co-Founder of Landbot, walks us through why conversation is critical for marketers. He begins by outlining the significant downsides of lead forms and how conversations can improve business processes and strengthen relationships with new leads. Also, he covers how chatbots can help to solicit more valuable information about a customer's needs. Finally, Jiaqi provides some use case examples of Landbot's no-code chatbot platform builder.