Data management platforms (DMPs) have soared in popularity over the last decade, as understanding and gaining value from data has become a big priority for modern companies.
A DMP can collect, organise and store data from a mixture of sources and use that data to build everything from detailed customer profiles and ad campaigns to personalisation initiatives.
In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Ibrahim Surani, CEO at Astera, to discuss:
- How data management has evolved as a priority
- Common problems
- Unified data management platforms
Find out more about Astera’s unified, no-code data management platform here
Astera is a rapidly growing provider of enterprise-ready data solutions that help business users get data-driven insights with a suite of user-friendly data extraction, data quality, data integration, data warehousing, and API management solutions. Astera’s solutions are used by both midsize and Fortune 500 companies across a range of industries.
Acclaimed for their intuitive, zero-code interface and advance functionality, their products offer the same level of usability to both technical and business users, allowing users to spend less time managing data and more time using it.
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