Blogs | EM360Tech

EM360Tech Blogs and News

The latest articles from leaders in tech marketing, B2B lead generation, and content syndication.

EM360Tech article header graphic titled “How to Build Lasting B2B Authority”, featuring a rising staircase of glowing magenta platforms with research, ideas, growth and target symbols against a black background.

Content Creation Sales

How To Build B2B Authority That Compounds Over Time

Megan Leanda Berry, SEO Content Writer at EM360Tech

Megan Leanda Berry Megan Leanda Berry

EM360Tech article header graphic featuring a person surrounded by glowing magenta icons representing customer questions, insights and B2B content, with the title “How Customer Pain Points Improve B2B Content” in white text on a black background.

Content Creation

How Customer Pain Points Should Shape B2B Content

Megan Leanda Berry Megan Leanda Berry

EM360 header graphic titled “Rebuilding B2B Authority From Scratch”, showing a glowing pink construction crane rebuilding blocks from rubble beside a rising city skyline, an upward arrow and a group of business figures.

The Hidden Cost Of Rebuilding B2B Authority From Scratch

Your B2B Podcast Doesn't Need Millions Of Listeners To Be Valuable

A header image with the title "Consistent Ideas Build Stronger Authority"

Why Consistent Ideas Build More Authority Than More Content

Cover image with the title "The Algorithmic Workplace"

The Enterprise Is Becoming an Algorithmic Workplace: The Rise of Algorithmic Management

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Trusted enterprise technology insights helping business and IT leaders make smarter, future-ready decisions.

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Why Your Brand Needs A B2B Video Podcast Strategy

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Podcast Best Practices: What You Need To Make a B2B Podcast

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Human vs AI: Why Speaking to People Is So Important in a Digital World

As AI transforms lead nurturing, organisations must balance automation with genuine human connection to build trust, authenticity and stronger customer relationships.

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Email Marketing Database: What It Is and How to Create One

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How To: Create Thought Leadership Content

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How To: Create A Lead Generation Strategy That Converts

Lead generation strategies to boost sales

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Brand Partnerships: Why Working with Experts Is Crucial for Brand Authority

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The Ultimate Guide to Generating Leads From a Podcast

For businesses looking to build real connections with their target audience — connections that will lead to sales — podcasting is a priceless resource.

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7 Lead Generation Challenges and Solutions

There are a handful of common lead generation mistakes to avoid, and we’re here to provide helpful, actionable solutions.

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Podcasting for Business - 4 Benefits of Speaking Into the Mic

Just a few years ago, you wouldn’t believe that podcasts would have taken over the media world.

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How To: Measure Lead Generation Success

A magnet attracting leads to show lead generation

Latest in Enterprise Technology

How To Build B2B Authority That Compounds Over Time

How Customer Pain Points Should Shape B2B Content

The Hidden Cost Of Rebuilding B2B Authority From Scratch

Your B2B Podcast Doesn't Need Millions Of Listeners To Be Valuable

Why Consistent Ideas Build More Authority Than More Content

The Enterprise Is Becoming an Algorithmic Workplace: The Rise of Algorithmic Management

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All Blogs

Why Your Brand Needs A B2B Video Podcast Strategy

Podcast Best Practices: What You Need To Make a B2B Podcast

Human vs AI: Why Speaking to People Is So Important in a Digital World

Email Marketing Database: What It Is and How to Create One

How To: Create Thought Leadership Content

How To: Create A Lead Generation Strategy That Converts

Brand Partnerships: Why Working with Experts Is Crucial for Brand Authority

The Ultimate Guide to Generating Leads From a Podcast

7 Lead Generation Challenges and Solutions

Podcasting for Business - 4 Benefits of Speaking Into the Mic

How To: Measure Lead Generation Success

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