Data processing and analytics and machine learning software are three tools companies are investing in to become more data-driven. This comes as companies try to make the most out of digital transformation.  A recent 451 Research survey of enterprise users showed that 84% found at least some of their strategic decisions at their organisations are data-driven. Further to this, the survey found that data is becoming increasingly important to organisations. So, how should companies be acting on their data?

Here to lend his expertise on the matter is Jon Walls at Looker. John shares his thoughts on the opportunities related to self-service analytics and how to deliver the benefits without compromising governance or unified metrics.