Looker – Self-Service Analytics Most companies are increasing their investment in data processing, analytics and machine-learning software with a desire to become more data-driven. One particular area of focus has been self-service analytics and visualisation, which promises to deliver the democratisation of data and analytics. The long-held promise of BI for the masses, by lowering barriers and putting data into the hands of the people who need it most. In this podcast, Industry Analyst at 451 research, Matt Aslett speaks to Jon Walls, Enterprise Data Consultant at Looker. They discuss the opportunities related to self-service analytics. Also, how to deliver benefits without sacrificing data governance or unified metrics.