Data 16 December 2019 2 MIN

Big Squid: Moving from Data Warehousing Towards Customer-Centred Analytics and AI

em360tech image

Big Squid: Moving from Data Warehousing Towards Customer-Centred Analytics and AI

Big Squid

Big Squid: Moving from Data Warehousing Towards Customer-Centred Analytics and AI

An increasing desire is surfacing among organisations to transition from business intelligence to predictive analytics and AI. However, some companies are unsure how to make that jump. Nevertheless, with customer centricity becoming more important than ever, organisations need to get ahead in the AI game for a quicker route to insights.

Joining us in this episode of Data Transforming Business is Chris Knoch, CEO at Big Squid, to lend his expertise on the matter. Speaking with Jen Stirrup, Director at Data Relish, Chris shares his advice on how to start a new analytics initiative. Chris also outlines the potential challenges of making this journey. Furthermore, he details how to gauge whether companies are 'getting it right'. Chris then goes on to discuss overcoming 'analytics paralysis'.

Big Squid provides an automated machine learning platform, Kraken, that helps business decision makers leverage artificial intelligence to make data-driven decisions faster and smarter. Big Squid is often recognized for our strategic focus on making AI and ML approachable and easy-to-use for business decision makers who lack the data science skills traditionally needed to utilize AI in their every day decisions.