In today’s business, success is driven by data. There are limitless opportunities with the power it gives companies to thrive and innovate. As the role of supervising and managing data becomes more crucial for businesses, traditional data gathering, cleansing and access cannot scale to meet the demand. Business users who have the context of the business and the data increasingly need to be empowered to find, profile, standardize, and shape data to fit their needs, without reliance on scarce IT resources.

Co-founder of Paxata, Chris Maddox, and Chief Technology Officer for Applied Intelligence at Accenture, Jean-Luc Chatelain, break down the rise and exponentially growing importance of data and governed self-service access in business.