Far too often CRM systems are acquired with the idea that they are self-running solutions that through architecture, design and implementation will deliver better customer relationships as a matter of course. But almost as often, those systems fail to meet expectations because too little attention is paid to the quality of fuel upon which those systems depend – the data.
In this eBook, we highlight some key considerations in driving a sustained data quality initiative in support of your ongoing CRM efforts. Following these tips will greatly enhance your chances to engage with those constituencies and achieve success.
