Why has video conferencing stood the test of time in enterprise?

Published on
12/12/2019 01:56 PM

Since its advent, video conferencing has quickly become entrenched as a means for enterprise communications. In particular, businesses everywhere have been swapping out audio-only phone calls for a more interactive, engaging feel. Of course, the novelty of video conferencing has long worn off, but it's still very much a staple of communications. It begs the question: what is it about video conferencing that has made it stand the test of time?

Video conferencing vitality

Simply put, video conferencing works. Face-to-face meetings are more valuable and efficient, but in person, are not always practical or financially viable. Video conferencing eliminates the costs, time, and efforts associated with travelling. Thus, it provides a happy medium for face-to-face discussion, particularly when dealing with people who are overseas. Not only that, but it's a surefire return on investment. Video conferencing also breeds a more organised culture. In particular, people tend to prepare better for video calls, and discussions tend to be more concise than phone calls or email threads. Furthermore, video meetings often have an end time agreed, meaning conversation is often more structured. Then, of course, are the benefits it brings employees. Firstly, many find that their productivity increases due to quicker decision-making as a result of jumping on a video call. Furthermore, problem solving is also quicker, helping employees work more efficiently. What's more, video conferencing supports the remote working trend sweeping through enterprises. By being able to video call, you can still have a more personal chat with employees while providing them with a better work/life balance in letting them work from home. Video conferencing is going nowhere, planting its roots firmly in business communications. With that in mind, here are some of our favourite video conferencing vendors.


The feature-rich StarLeaf solution enables seamless collaboration through intelligently engineered, reliable meeting room systems, superior video conferencing, and secure messaging, no matter the setting. Its instant deployment reduces set-up costs, meaning you can really reap the most of of video conferencing's cost-effectiveness. It also offers a streaming package that you can use to reach out to up to 3,000 viewers.


Cisco is a big name in the communications field, and it's no wonder, given the sheer brilliance of Cisco Webex. As well as being a trusted leader, Cisco Webex provides a seamless, intelligent experience "from pocket to boardroom." The full tool suite enables tea collaboration like never before. Not only that, it comes with end-to-end data encryption, so you can keep your work safe as you go.


Powering your decision-making and action-taking is BlueJeans. This company delivers cloud-based meetings and large interactive events, all of which are simple, scalable, and secure. In particular, BlueJeans helps you stay modern in your video conferencing endeavours, making for a simple, smart, and trusted future-proof solution. Its simplicity ensures a friction-free meeting no matter the location or conference type.

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