Why are more companies now adopting enterprise video communications?

More companies are now choosing to integrate enterprise video communications into their workflows. According to a whitepaper from Frost & Sullivan, several dynamics are driving the increased demand for video in the workplace.

The market trends

The enterprise video communications and conferencing market is currently benefiting from high adoption rates. This is reportedly due to an increased demand for employees and customers to interact in engaging ways, alongside an increased awareness of the technology's benefits.

As a result, the overall global conferencing services market will undoubtedly experience high-growth. As Frost & Sullivan note, the market should experience a boost due to high-growth emerging services and by commoditising mature technologies.

Millennials are now becoming the dominant workforce demographic, which is one of the key drivers for fast-growing enterprise video communications. Meanwhile, there is an overall broader demand and expectation for visual collaboration capabilities.

Cloud services are also decreasing in operational costs and complexity, while video is improving in terms of quality. The rising adoption of unified communications with video as an integrated application is also driving the market forward.

The value of enterprise video communications

When integrated into business workflows, video communication is a powerful tool. It is therefore no surprise that "smart businesses are adapting to this new way of working and getting ahead of the competition."

Taking advantage of collaboration technology does not necessarily demand a disruptive change to existing business processes, however. Organisations are able to "move at their own pace" when implementing flexible cloud video communications services.

Once a company invests in enterprise video communications, however, they can receive a wealth of advantages. As the report notes, companies can benefit from "predictable monthly invoicing, enhanced mobility, customisation for each user group’s unique needs," as well as improving workflow speed and accuracy through video integration.

In order to reap the benefits of enterprise video communications, it is thus integral to adopt a quality solution. The UK-based company StarLeaf offers unparalleled interoperability with other video calling services.

The company offers a wealth of cloud-based communication tools, such as one-to-one video calls, small online meetings, large web conferences, or chats between teams. In effect, StarLeaf enhances productivity and provides seamless collaboration.

Looking to enhance your communications strategy? Check out the Top 10 Benefits of Cloud Unified Communications