As organizations evolve to assume more control over the customer lifecycle, the need for customer insights to make informed business decisions necessitates a new level of analytical agility, speed and sophistication.
This paper outlines Birst’s perspective for the delivery of a next generation Business Intelligence and analytics platform that offers rapid, economical “self-service” response to operational entities such as sales, marketing, services, and supply chain management, while providing deep capabilities and compliance with enterprise data standards for consistency and security.
