Influence with Ratings and Reviews

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Boost Brand Loyalty and Drive Sales with User-Generated Content

User-generated content gives you a lucrative opportunity to increase your conversion rates and revenue per customer. Research from Forrester Consulting found that 71% of consumers are influenced by ratings and reviews, while 76% say that positive reviews make them more likely to purchase a product.

InRiver demonstrates how they put the power in the hands of the users and enable multi-channel commerce professionals to visually manage their product information, and what you can do to leverage user-generated content to boost loyalty and drive sales.

In this whitepaper, you'll learn how to:

  • Encourage user-generated content to fulfil consumer expectations
  • Foster a dialogue with customers to boost marketing authenticity
  • Foster an emotional connection with customers