Marketing Analyst at Global Analyst Relations Team at ManageEngine (a division of Zoho Corporation). Here I work to,
- Cultivate and maintain relationships with industry analysts from firms like Gartner, Forrester, IDC, and others.
- Participate in market evaluations commissioned by AR firms and ensure better positioning through strategic approach.
- Contribute to strategic planning by providing insights into market trends, competitor activities, and analyst reports in order to shape the company's positioning and messaging strategies.
- Arranging and coordinating analyst briefings, where the company's strategies, and new developments and other updates are presented to analysts.
- Handling inquiries with analysts regarding company initiatives, product features, market trends, and competitive positioning.
- Ensure timely and accurate information is crucial in maintaining credibility with analysts.
- Gather feedback from analysts on the company's products, market strategies, and overall performance.
- Coordinate the company's participation in industry events where analysts are present, such as conferences, webinars, and analyst summits.
- Collaborate with internal teams, including marketing, sales, product management, and executive leadership, to align messaging, strategies, and initiatives with analyst feedback and market trends.