How to Build and Drive a Data Culture
Customer experience (CX) remains a hot topic in the enterprise as its impact on ROI is mammoth. As a result, the majority of business leaders understand the powerful influence CX has on business success. Yet, there are still very few companies that are able to understand the entire customer journey and the best way(s) to effectively engage customers along the way.
Joining us to discuss the CX journey and how to improve it from a perspective of ROI, analytics, journey intelligence, data, and tech is Chesley Smith, Managing Director, Professional Services at BryterCX. Chesley explores BryterCX's idea of 'journey intelligence', mapping the customer's journey with analytics, the challenges of real-time customer engagement in the digital world, plus the steps to overcoming complexity and orchestrating the entire customer journey.