What is OpenAI? A Look into the AI Firm and its History
Sifflet: Observability and the Future of Data Engineering
![](/sites/default/files/styles/cropper_main_image/public/2022-11/Salma%20Bakouk%20website%20thumbnail.jpg.webp?itok=n84X3FR5)
Data engineering is how companies design and build systems for collecting and using their data at scale.
A critical practice as companies are pressured to make more and more data-driven decisions, data engineering is essential for enterprises to get ahead.
In this episode of the EM360 Podcast, Editor Matt Harris speaks to Salma Bakouk, Co-Founder and CEO at Sifflet, to discuss;
- Trends shaping the data engineering industry
- Caring about data reliability and observability
- What the future brings
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Meet the panel
![](/sites/default/files/styles/user_profile_picture/public/2022-11/Matt%20Harris.jpg.webp?itok=2ie3hn2T)
Matt Harris
Editor, EM360
![](/sites/default/files/styles/user_profile_picture/public/2022-11/Salma%20Bakouk.png.webp?itok=6W00LoCd)
Salma Bakouk
Co-Founder and CEO, Sifflet
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