Countless studies that predict future marketplace trends show that customer experience (CX) often stands out as a key differentiator. Today’s consumers care more about the experiences they get when engaging with brands than anything else – including price and product features. As a result, 72% of organisations see CX as their key area of priority.  The question is, how do companies know whether they’re making the right decisions to delight their customers? The only way to know for certain is to examine the data.  CX analytics solutions allow business leaders to filter through the data available to them and collect actionable insights. Here are some of the most useful CX analytics solutions for your business in time for 2020.

em360tech image