The technology resource for CxO’s and IT Professionals across the globe

Get your message delivered

to IT professionals and CxOs

EM360° serves as a technology resource to create and deliver engaging content to IT professionals across the globe.

We create, launch and manage demand generation campaigns for some of the world’s top tech companies.

With our broad spectrum of content types, we can put together a campaign that uses rich media and interactive content to encapsulate your message, then with our established content channels we can then broadcast and deliver that message directly to your target audience.

Our experience, reputation and key relationships give us the ability to engineer a successful campaign that not only meets your marketing goals but delivers beyond your expectations.

We look forward to working with you…

We create and deliver

multimedia content in various formats

Content Creation

Content Delivery

Our content channels

broadcastng to CxOs and IT Professionals

Our well-established content channels give us close contact to global IT professionals and leaders:

Digital Magazine

Delivered to over 270,000 global leaders, our digital magazine is available on multiple devices to ensure readers can access your content anytime, anywhere and on any device.

Website

Our website is a trusted source of Tech news. It is also the main channel that delivers the videos, podcasts and hosts the radio station. You will find lots of useful tech tools on the site.

Newsletters

Get your message sent directly to the inboxes of thousands of IT Professionals around the globe, we have separate lists that cover all sectors of tech and can ensure effective email marketing.

Radio & Podcasts

Our internet radio station provides 24/7 content to our listeners and provides a great broadcasting platform for our podcasts, product reviews and features.

and other online networks we broadcast to:

360° Client Services

to manage and deliver your campaign

Our team offers a wide range of skills for your campaign including:

  • Client Management

  • Content Creation

  • Publishing

  • Marketing

  • Analytics

High quality content creation and distribution

Our team offers a wide range of skills to plan, manage and launch your campaign from start to finish. Our integrated campaigns include many content types, whether your campaign needs a piece of written content or your message is better encapsulated with video or audio, we have the skills to create content across multiple channels.

Content Creation

Information

• Articles

• Reports

Video

Production

Webinar

Interactive

Microsites

• Interactive content

Audio

Podcasts

Radio

Content Distribution

Digital Magazine

Website

Newsletters

Radio & Podcasts

Integrated Marketing

advanced intelligence to discover your market

We start the campaign by discovering:

WHO?
is the target audience for the message?
WHAT?
is the medium for the content?
WHERE?
are best channels for the content?
HOW?
will the content be published?

Using the above information, we can then use our large database of subscribers and IT professionals to reach out to via an email and Internet marketing campaign connecting them with your content.

The Result..

Precisely targeted engaging and relevant content delivered direct to IT professionals, geared directly towards their interests.

Your message delivered directly to IT decision makers

The global IT community is dynamic, and at EM360˚ we have deep insight into current market forces and trends across the IT landscape.

Our highly skilled team provide our partners with an opportunity to communicate their messages directly to Chief Information Officers (CIOs), and other global IT leaders.

Our Audience

Readership by Location

A Global Community

From influential IT leaders piloting new cloud environments to developers building the technology of tomorrow, the EM360° Community is defining technology’s place and potential in the modern enterprise

We bring together thought leaders and analysts to gain perspective on trends and topics that matter to IT professionals then deliver these messages via our multiple content platforms.

We are a trusted source of news and media to our large IT community of over 230,000 IT professionals.

Our community includes influential leaders at top global brands

Community Breakdown

Key Industries:

BFSI
32%
BFSI
32%
Manufacturing
19%
Utilities
15%
Healthcare
14%
Retail
12%

Revenue ($)

1000m +
45%
500m - 1000m
30%
100m - 500m
15%
1m - 100m
10%

Media Production

At EM360°  our integrated campaigns include many content types, and our approach will ensure your message gets across. Whether your campaign needs a piece of written communication or your message is better encapsulated with video or audio, we have the skills to create content across multiple channels.

Production Services Menu:

Video Production

Say it with a video, hard to beat!

“By nature we are attracted to motion, sound and human faces; therefore video can be the most efficient way of communicating and establishing rapport with your audience”.

EM360° create a wide range of high-quality video content to support your marketing mix. You can use video to entice new customers, fortify existing relationships or attract new talent, to name a few examples.

Our process can be explained in 3 steps:

Step 1 – Focus

Select the video type:

ABOUT US VIDEO

Establish who you are…

THOUGHT LEADERSHIP

Become a trusted source…

PRODUCT DEMO

Flaunt your product…

CASE STUDY

Let the results speak…

JOIN US

Attract the right people…

Step 2 – Capture

Choose how it will be filmed:

ON LOCATION

Often the most cost-effective way to capture footage is for us to come to you.

We can film your thought leader in their native environment, interview your employees, or capture your product in action at an event where you have already spent money dressing up to present your business to the world.

ONLINE

So your Tech Evangelist is bouncing all over the globe and they won’t come in to do a thought leadership video… well thank Tim Berners-Lee! We can interview them anywhere in the world via Skype and use that footage to make your video. Plus we can jazz it up with some visuals to really grab your audience’s attention.

Step 3 – The Edit

Let us put it together:

EDITING

Once we have all the ingredients, then it’s time to get in the kitchen to cook up your video. We edit your video to a professional standard, including colour-grading footage, fine-tuning audio and adding graphics and music where necessary.

REVISIONS

Upon receiving the first proof, if something’s not working the way you wanted, we can have up to two rounds of revisions to make sure that you are totally happy with the final product.

Once we’ve honed in on the focus of your video, we consider your budget, goals, and target audience to find a video solution that works for you.

We then design a unique video that meets your needs and arrange to procure and create all the necessary visuals, audio and graphics to illustrate your key message.

Thinking outside the box – Of course we understand that sometimes there can be crossover between these options, so we will talk to you and listen until we really get it.

Perhaps you need to break your message into more easily digestible bite-size pieces, and want to do a video series. We can save you time and money by recording a series of videos that hone in on a linked narrative.

Visit our video homepage to see some examples:

What’s the payoff for online video?

Viewers find video content helpful in making buying decisions

Executives watch work-related videos on business websites at least once a week

Senior executives rather watch a video than read text

Report that they contacted a vendor after seeing an online video

Webinar

Webcast your message

Based upon your content marketing strategy, we will help you to determine a topic that will draw the right crowd and complement your marketing message with industry thought leadership.

EM360°Tech create a wide range of high-quality video content to support your marketing mix. You can use video to entice new customers, fortify existing relationships or attract new talent, to name a few examples.

Hosted Webinar

• EM360° hosts the webinar on our BrightTALK™ channel

• 451 Research analyst provides a presentation based on a topic drawn from our research

Program options

• We talk for up to 30 minutes, followed by Q&A

• We talk for up to 15 minutes & your executive talks for up to 15 minutes, followed by Q&A

Audience Generation Program

• EM360° & BrightTALK™ will work together to drive a minimum of 100 targeted registrants to your webinar

• Choose your relevant geography(s): APAC, North America, EMEA

• 20 IT communities available e.g. Unified Comms, Cloud, IT etc.

The webinar process:

  • Content Form

  • Planning

  • Test

  • Live Webinar

  • Reporting

Podcast

Broadcasting to CxO’s and IT Professionals

“By nature we are attracted to motion, sound and human faces; therefore video can be the most efficient way of communicating and establishing rapport with your audience”.

EM360°Tech create a wide range of high-quality video content to support your marketing mix. You can use video to entice new customers, fortify existing relationships or attract new talent, to name a few examples.

Promo

• Compiled with 150/300 words
• Hosted on EM360tech
• Social media distribution

Head to Head

• Real-life cases debated
• Solutions offered
• Approx 15 mins duration
• Key industry thought-leader

Zoom In

• Interview with the boss
• Profile on the business
• Summary of company results
• Future of the company

Podcast Series

• Real-life cases debated
• Solutions offered
• Approx 15 mins duration
• Key industry thought-leader

Panel

• Analyst/thought-leader
• 2 x vendor
• 1 x end-user
• Debate around a subject area

Many Options…

EM360°Tech create a wide range of high-quality video content to support your marketing mix. You can use video to entice new customers, fortify existing relationships or attract new talent, to name a few examples.

and other online networks we broadcast to:

Interactive Content

Create unique experiences

Virtually any piece of content can be made into a unique interactive experience and benefit from the enhanced level of communication in delivering your message, wether it’s an interactive version of a whitepaper, or flashy landing page for your product launch. We will be happy to talk you through planning, production and launch.

Whitepapers

Interactive whitepapers are becoming more popular and offer a great way of increasing engagement

eLearning

eLearning can improve delivery of complex knowledge and offer a great way to educate online

Reports

Interactive reports are proven to be more effective and engaging than traditional static documents

Landing pages

Landing pages can be used to target markets with different messages for the same product/service

Microsites

A microsite offers many options for hosting multiple content items in one area for any product/service

Product demo

Software or hardware can benefit from an online/ interactive video demo to showcase the product

Thought Leadership

Get your message endorsed

We can offer you the unique opportunity to have your brand/ product or service endorsed by a well-known thought leader in the tech sphere.

Brand Awareness

Strengthen the message of your brand by using a tech expert

We have strong links with many of the top tech experts and analysts who regularly work with us to produce videos, podcasts, reports and can feature your product, service or message in either a one-off media item, or as part of a series.

  • Includes planning, production and delivery
  • Hosted on EM360tech.com
  • Banner ad placement around content

You Source

Would you like to be the next in line for an interview?

Sometimes the best way to get your message across is to tell the story yourself.. we can help provide the perfect setting for the interview then organise the best way to deliver the content online or as part of a campaign.

  • Includes planning, production and delivery
  • Hosted on EM360tech.com
  • Banner ad placement around content

Some key interviews we have done:

Eugene Kaspersky
Kaspersky Labs

David Cass
CISO, SaaS, IBM

Raj Samani
CTO, Intel Security

Andrzej Kawalec
CTO, HP Enterprise

Abdullah Al Barwani
IT Director, Sultanate Oman

Saqib Chowdhary
CISO, Abu Dhabi

Digital Marketing

Insights, implementation and analytics

SEO (Search engine optimisation) comes with EVERY content item we create and is a natural integrated part of the publishing process for us on all our platforms.

Our unique and effective 7 step Digital Marketing and SEO process can be applied to any piece of content, even if you haven’t created the content with us.

This page shows a brief overview of our process but we would be happy to put together a bespoke campaign based on your exact marketing goals.

SEO Check up

Our SEO checkup includes the following steps:

  • Step 1 – Site Audit
  • Step 2 – Research
  • Step 3 – On-page optimisation
  • Step 4 – Setting goals and metrics
  • Step 5 – Sitemap submission
  • Step 6 – Link building
  • Step 7 – Analytics and reporting

Digital Marketing

Our Digital Marketing service uses the following steps:

  • Step 1 – Audience audit
  • Step 2 – Define your objectives
  • Step 3 – Content creation
  • Step 4 – Create a content calendar
  • Step 5 – Define your measurements
  • Step 6 – Execute your plan
  • Step 7 – Analytics and reporting

Email Campaign

Effective email marketing

Get your message delivered directly to the inboxes of IT professionals around the globe with our live (and verified) database of over 4 million individuals.

Our advanced database tools can produce a list that exactly matches your chosen audience and ensures that your email campaign will produce verified leads that increase ROI for your product or service.

1 - Planning

Define target audience tell us your audience, How many leads?

2 - Content & Assets

Usually a whitepaper, report, video or podcast… either you provide, or we create.

3 - Template Design

We design the template incorporating your company branding, approved by you.

4 - Email Blast

We send out the email with your content to your target audience.

5 - Reporting/ Analytics

We tell you how many clicks/ responses there have been.

6 - Verified Leads

We send you the verified leads in the format you requested at the start.

Demand Gen

Improve ROI with fully qualified & live leads

We take pride in our unique approach for creating customer demand for the world’s top tech companies and have the knowledge, experience and expertise to deliver leads that are highly targeted, live and fully verified. Our approach is based around our own tried and tested methods that guarantee results.

How does it work?

We build our campaigns around a bespoke content marketing strategy and are able to create and syndicate original and topical media content (whitepapers, videos, podcasts) directly to your chosen audience via our content-driven email campaigns and telemarketing.

1 – Build contact list

Our live global contacts database includes over 4 million B2B professionals covering a wide range of industry sectors, and our specialist software tools allow us to filter contacts to a refined list that closely matches your chosen audience.

2 – Content syndication

We then reach out to the individuals on the list via our content syndication program using email campaigns and telemarketing – based on your content, or the content we have created for you.

3 – Leads delivery

You receive the list of prospects that have shown interest in your content for a appointment setting and to complete the sales journey.

What makes us different?

Content creation

Our close relationships with thought leaders and tech experts give us a major advantage and help the process of content creation target IT decision makers, and get them to pay attention to the media we create.

Content syndication

Our experience in both content creation and demand generation give us an advantage when it comes to ensuring fully qualified leads with minimum rejection.

What’s our secret?

Our process encourages engagement and participation from only highly targeted prospects that have indicated they are interested in receiving content from us, and due to our efforts maintaining these important relationships, we can guarantee genuine qualified leads, either MQL, SQL or HQL.

Our Clients

Connect with our inner circle

We take pride in our unique approach for creating customer demand for the world’s top tech companies and have the knowledge, experience and expertise to deliver leads that are highly targeted, live and fully verified. Our approach is based around our own tried and tested methods that guarantee results.

Advertise

Effective ad space for your message

We offer advertising on both the digital magazine and our website. These platforms have proven to be effective areas to feature your product or service and have various options for displaying your ads, if you already have a pre-designed ad we can use that, or you can speak to our design team who can put together an advert for you.

Digital Magazine

Plenty of advertising options for the digital magazine

  • Full page ad
  • Half page ad
  • Front cover
  • Inside front cover
  • Quarter page ad

Full page specifications:

Size: 1536 x 2008 pixels
Resolution: 72 PPI
Colour mode: RGB
Save as: PDF

*Advertisements must be designed in a portrait format and saved as a PDF

Online

See the below advertising options for our website:

  • Banner Advertising
  • Whitepaper hosting
  • Interactive Whitepaper hosting
  • Native advertising
  • Landing page
  • Tech index listing (Basic listing free)
  • Tech terms

Banner specifications:

Square: 300px x 250px
Banner: 720px x 90px
Resolution: 72 PPI
Colour mode: RGB Save as: .gif, .jpeg, .gif

*Advertisements must be designed in a horizontal format and saved as a .jpeg, . png, or .gif

Contact us

Feel free to get in touch!