The Internet is largely behind the explosion of data. 3.7 billion people are now online, with work underway to get Internet access to the rest of the world. This, coupled with the rise of connected devices like Google Home, Nest, and Amazon Echo (along with the wider Internet of Things – IoT- ecosystem), will fuel an exponential increase in data over the next decade.
We generate more than 2.5 quintillion bytes of data every single day. That doesn't take into account the data that's created internally in organisations, as their employees go about their daily work.
Considering the current data environment, it becomes clear that data is not just the oil of our current economy – it's the entire engine. Data provides an unparalleled opportunity to generate insights, make more informed business decisions, and drive efficiency across every organisation. How do you do this? Create a data-driven culture.
