The IT user experience of backup and recovery solutions is not strictly features-based—it is workflow-based. IT users are scheduling, adding instances, monitoring, troubleshooting, replicating, coordinating archive copies, and creating and monitoring DR policies and processes for thousands of machines, instances, and applications.
Their activities are action-oriented. They are less concerned with the behind-the-scenes functionality, and more concerned with whether or not the backup and recovery solution is helping them be more productive in achieving their main goal—protecting corporate data and insuring business continuity in the event of an outage.