In this week’s episode, the EM360 team headed to Big Data Analytics London, hosted by Whitehall Media. The biannual conference delivered on its promises by delivering the best of big data insights and innovation. After enjoying all the data discussion, Max caught up with some of the experts in attendance.

Firstly, he spoke with Lynda Partner, VP Marketing and Analytics as a Service at Pythian. Lynda shares her thoughts on how organisations can get real value from running analytics in the cloud.

Then, Max discusses data protection with Anna Russell, VP of Enterprise Data Centric Security EMEA at comforte AG. In particular, Anna explains how organisations can protect their data, while still getting the most out of it.

Finally, Max talks to Adam Peddie, Account Executive at Neebo, to find out how organisations can benefit from data virtualisation.