Omni-Channel: Variable Path to Purchase
Retaining and adding customers may be key to driving revenue growth, but it is also one of the biggest challenges that food and beverage executives face today. Other challenges include recognizing and responding to customer needs and trends, competition and synchronizing information across all sales channels. To overcome these challenges, greater insight into consumer demand, buying habits, product sources, and nutrition and product information are required. However having a comprehensive strategy for nutrition and ingredient product management can help move an organization toward achieving omni-channel success.