Gamification is a word that you will be hearing more often, with industry experts picking it as a growing trend in business applications.

The term arose back in 2002 but it wasn't until 2010 that it started to gain traction. Software developers began using the engaging traits of electronic games to increase participation in business programs.
Before long, business applications that allowed users to socialise, collect achievements and be rewarded started to pop up.

Over the years gamification has matured. More real-world testing has helped “gamified” business applications to evolve beyond a simplistic points system.

It's not just about getting a high score anymore. It's a lot about helping employees develop and grow in their role, seeing their progress and being rewarded for a job well done. Telogis users, across a range of industries, have recorded significant improvements in critical business KPIs after implementing gamification.

As a fleet owner, you might be wondering how gamification can help your business. Perhaps you're ready to start but you're looking for ideas on the best way to implement. This eBook can help you find the answers to these questions. And at the same time, understand how different employees might respond to gamification based on their personalities.